As I outlined in the email, you can see the responsive logo itself takes on various forms according to it’s purpose, application and media
Here you see a few examples of how the responsive branding works together. Different variations of the logo work together or compliment each other telling a larger story about your brand, it’s values and how they express your identity and the feeling they convey to the consumer.
Above is the fonts that will be used across all platforms and in all future output from Hanna Hats. They are consistent and each with a specific purpose. They will be instantly recognisable as part of your new identity. Below is just an example of how it may be working together in different marketing settings from print items to social media promotion.
The labels above are an example of the direction we’re looking into going but it’s subject to change as we delve into their design over the next week.
As part of your responsive branding, you require other elements such as icons, logo mark and web favicon seen above.