Here’s the simplified overall logo. We jettisoned the blocky typography and used the typeface that’s more accessible and reflects individuality of the Hanna Hats brand. We went along with the suggestion of using a rich gold colour and it works to convey the history and prestige of the Hanna Hats brand.

Here’s the simplified overall logo. We jettisoned the blocky typography and used the typeface that’s more accessible and reflects individuality of the Hanna Hats brand. We went along with the suggestion of using a rich gold colour and it works to convey the history and prestige of the Hanna Hats brand.

This version of the logo incorporates the strapline and will be used throughout the different forms of branding. It’s modern but still incorporates the tradition of the brand evoking the quality built up over the years.

This version of the logo incorporates the strapline and will be used throughout the different forms of branding. It’s modern but still incorporates the tradition of the brand evoking the quality built up over the years.

Above is the fonts that will be used across all platforms and in all future output from Hanna Hats. They are consistent and each with a specific purpose. They will be instantly recognisable as part of your new identity

Above is the fonts that will be used across all platforms and in all future output from Hanna Hats. They are consistent and each with a specific purpose. They will be instantly recognisable as part of your new identity

Here we have the sticker to be used on the tissue paper inside the box. It Incorporates the slogan making it more personal to Hanna Hats and will make a strong impression on the consumer on opening the package.

Here we have the sticker to be used on the tissue paper inside the box. It Incorporates the slogan making it more personal to Hanna Hats and will make a strong impression on the consumer on opening the package.

Here you see a few examples of how the responsive branding works together. Different variations of the logo work together or compliment each other telling a larger story about your brand, it’s values and how they express your identity and the feeling they convey to the consumer.

Here you see a few examples of how the responsive branding works together. Different variations of the logo work together or compliment each other telling a larger story about your brand, it’s values and how they express your identity and the feeling they convey to the consumer.

After experimenting with a few other ideas, we went with your suggestion of sewing thread as an icon for Hanna Hats. It’s a nod to the craft that goes into the making of the products and works really well a graphical element, when used for favicons etc it will tie into the brand and become instantly recognisable as part of the Hanna Hats branding.

After experimenting with a few other ideas, we went with your suggestion of sewing thread as an icon for Hanna Hats. It’s a nod to the craft that goes into the making of the products and works really well a graphical element, when used for favicons etc it will tie into the brand and become instantly recognisable as part of the Hanna Hats branding.

Updated an overview of the website incorporating the rectangle logo and the simplfied logo in the top corner.

Updated an overview of the website incorporating the rectangle logo and the simplfied logo in the top corner.

Just as a wee bonus, check out a little sketch of an idea that we had that you might find interesting. Although it’s not a finalised idea it’s something that might be worth exploring. Inspired from a facebook post yous made.

Just as a wee bonus, check out a little sketch of an idea that we had that you might find interesting. Although it’s not a finalised idea it’s something that might be worth exploring. Inspired from a facebook post yous made.