The logo and brand identity for the Progress is a totally modern and typographic based design concept. The weight of the chosen Header typeface progressively changes in weight, from bold to light, indicating movement towards the future. It evokes forward looking, continuous and dynamic change, values that are synonymous with the Project as a whole.

Each iteration of the colours of the branding, will represent different aspects of the project and will be defined as the website is completed. The main colour choice of mint and dark blue will be the primary focus and is a reflection of the lyit branding, a little nod to the institution that will remain even as the project hopefully grows and progress nationwide.

The imagery will also have it’s own very unique colour profiles alongside the main arrow icons, the usage of which will be set in the brand guidelines issued at the completion of the project.